La dance: Art direction, Naming & Branding

Like dance, wine is one of the oldest drinks of humanity, with a great symbolic value and representative of many cultures. We consider dance and wine have many things in common. Both are forms of communication through which human beings express feelings or states of mind, always through movement. We understand wine as an act of movement. We understand wine as an artistic expression.
 
Concept: The Curve
To develop and represent this concept in wine, I have based myself on the artistic discipline of dance. Focusing on women and the forms their bodies takes while dancing, connecting the concept of curve with movement. Every element in the project is governed by the curve concept. Each type of wine is represented by a specific dance movement. 
 
Personal project developed under the supervision of Adriá Pifarré during the master in Challenging Branding, from
LA BASAD, Barcelona.