Limpiamatic: Art direction, Redesign & Web

Brand redesign for a self-service laundry located in Madrid.  A limited color palette and a mixture of geometric and organic shapes are the main elements of this playful visual identity. 

The challenge here was to turn the laundry into a different place than we are used to, moving away from the common parameters of the category. 

The goal was to connect with a younger audience by turning the laundry into a comfortable place where you can make the most of your time while waiting for the laundry to finish.