Sunset Festival: Art direction &

¿Have you ever thought why most of the people share the same passion for saying goodbye every day to the nearest star to Earth? We have found the answer: Sunset is this little moment that has the power of changing everything.
This is the concept that inspired us to create the brand of this emerging festival in the city of Barcelona. We wanted to create a visual identity with simple shapes and a vibrant color palette that evoked the unique atmospheric conditions that sunset creates. 
Like sunset, this festival wants to generate a happy memory that will always remain with the people for the rest of their lives.
Personal project.