Väcka: Art direction & Branding

Väcka is a vegan artisan cheese shop that arises from the need to create a new paradigm in today’s society and thus ensure that future generations can live in a better world. Starting from the brand name «Väcka», (Swedish word) and its meaning «Awakening», we work on the production of cheeses that will help you open your eyes, to see beyond, through a more conscious and sustainable food.

 
Väcka want the final product to not only have nutritional purposes, but we want people to feel that they contribute to the change of the rules currently established. We want people to feel that they are part of a group that acts independently, but united under some taglines and a representative symbol.
 
Personal project developed under the supervision of Andrés Requena during the master in Challenging Branding, from LA BASAD, Barcelona.